Free-expression.

Recognizing the power of music, storytelling, and the arts to transform narratives and inspire change, we provide our artists with a platform to share their authentic voices and take risks. We don’t shy away from difficult stories and we embrace radical forms of expression and artistry.

Activism.

We were built on a D.I.Y. spirit of social justice which is not limited to the music and art we release. We engage in activist efforts which benefit our community, whether it be showing up to a parole hearing or supplying facilities with musical instruments.

Consistency.

We build strong and long-lasting relationships with lifers, long-termers, returning citizens and recidivists. There is an element of public service involved in making our albums, which allows us to form a stronger community of artists.

Excellence.

We hold ourselves to the highest standards in every work of art we create. This extends beyond our albums to include album art, videos, literature, and performances.

Representation.

We have prison-impacted people in positions of leadership in order to enact change. We do not limit who we work with based on the nature of their criminal convictions.